Profound glossary

This glossary defines the metrics, objects, and features you'll find in Profound. For definitions of more general AEO/AI search terms, see our AI Search Glossary.

A

Accuracy Score

A FactCheck metric that shows how much of what answer engines say about your brand is correct. Profound extracts the claims made in AI responses about your brand, checks each one against your Knowledge Base, and reports the share that is accurate. The score is calculated as accurate claims / (accurate claims + inaccurate claims).

For example, FactCheck extracts 50 claims. 30 of those can be verified against the Knowledge Base, of which 24 are accurate and 6 are inaccurate. The accuracy score is 24 / (24 + 6) = 80%. The 20 unverifiable claims don't affect the score.

Learn more: 📄 About FactCheck

Activity Logs

A single audit trail of events in your Profound organization, such as sign-ins, permission changes, and configuration updates. Admins use Activity Logs to review who did what and when. Available under Platform Management.

Learn more: 📄 About Activity Logs, Activity logs platform documentation

Admin

A Profound role with full access to organization settings, including team management, Prompt Designer access, and usage reporting. Some actions, such as modifying prompts or creating Agency Mode workspaces, require the Admin role.

Learn more: Roles and permissions

AEO Content Scorecard

A content optimization node for Agents that scores a piece of content against AEO best practices and returns recommendations.

Learn more: 📄 AEO Content Scorecard

Agency Mode

A mode for agencies and consultancies that manage several brands under one account. Each brand gets its own workspace with independent prompts, competitors, tracked platforms, and configuration. Agency Mode supports short-term pitch workspaces and long-term client workspaces, both managed from the Agency Mode dashboard.

Learn more: 📄 Agency Mode overview

Agent

An automated workflow you build in Profound. An Agent consists of connected nodes: each node does one task, such as querying Profound data, prompting an AI model, fetching a web page, or publishing to a CMS. Agents can run on their own, on a schedule, from Sheets, from Projects, through AI Marketer, or through Profound MCP. Running an Agent consumes credits.

Learn more: 📄 About Agents

Agent Analytics

Infrastructure-level monitoring of how AI crawlers and assistants access your website. Profound collects request data at the CDN or server layer, classifies the AI traffic it finds, and reports on bot visits and AI referrals by page. Agent Analytics feeds the bot and referral data in Pages and powers network benchmarking.

Learn more: About Agent Analytics

Agent builder

The canvas where you assemble and test an Agent. Add nodes, connect them, configure inputs, and test the Agent to see its estimated credit cost.

Learn more: 📄 Getting started with Agents

Agent output

The final result an Agent produces after all its nodes run. Outputs can be generated content, a published article, a Slack message, a Profound Document, or a confirmation that the run succeeded. In Sheets, outputs display in the row that triggered the run.

Learn more: 📄 About Agents

Agent run

One execution of an Agent. Each run has a status and a result, and consumes credits based on the complexity of the workflow. Review past runs and their outputs from the Agent's Past runs view.

Learn more: 📄 Agent runs

AI Marketer

Your AI marketing teammate in Profound, also known as Aim. It powers every chat surface in the platform, suggests Projects, and puts Agents to work on the actions you approve. It grounded in the context you keep in Context Manager.

Learn more: 📄 About Profound's AI Marketer (Aim)

AI referral

A visit to your website by a human who arrived from an AI answer, as opposed to a visit by an AI bot. Tracked by Agent Analytics.

Learn more: About Agent Analytics

Aim

The short name for AI Marketer.

Learn more: 📄 About Profound's AI Marketer (Aim)

Analysis type

A setting on a prompt that controls which analyses Profound runs on its response: Visibility, Sentiment, or FactCheck. Every prompt produces visibility data, while other prompt types need to be assigned in the Prompt Designer. Also known as prompt type.

Learn more: 📄 About Sentiment

Answer engine

An AI service that answers a user's prompt in real time, such as ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews. Profound sends your prompts to answer engines every day and analyzes the responses. In Profound and in the API, a tracked answer engine is called a platform or model.

Learn more: 📄 About Answer Engine Insights

Answer Engine Insights (AEI)

The Profound product that shows how your brand performs across answer engines. Profound runs your prompts daily, collects the responses, and turns them into metrics: Visibility Score, Share of Voice, Average Position, Citation Share, Citation Coverage, Sentiment Score, and Accuracy Score.

Learn more: 📄 About Answer Engine Insights

Article Research Report

A research node for Agents that compiles a research report for a planned article, which downstream nodes can use to write grounded content.

Learn more: 📄 Article Research Report

Article Title Suggestion

A content creation node for Agents that proposes article titles for a topic or brief.

Learn more: 📄 Article Title Suggestion

Artifact

An output saved inside a Project when an Agent completes a task. Artifacts can be Profound Documents, Sheets, or Agents, and stay in the Project for review and reuse.

Learn more: 📄 About Projects

Asset

A brand, company, or product that Profound tracks in a category. Your own brand is an owned asset; the others are competitors.

Attribute

In Sentiment, a specific claim or pattern within a theme, with a positive or negative polarity. For example, "opaque pricing" is a negative attribute under a Pricing theme.

Learn more: 📄 About Sentiment

Average Position

The average position of your brand relative to competitors across responses. For example, McDonald's is listed first in half of the responses that mention it and second in the other half. Its Average Position is 1.5.

Learn more: 📄 About Answer Engine Insights

B

Blacklist

A mode in Configure Competitors that removes specific brands from all Answer Engine Insights analysis. Use it for brands that appear in your data but aren't relevant competitors, or that you aren't permitted to mention. Compare Whitelist.

Learn more: 📄 Answer Engine Insights settings

Bot

An automated agent that requests pages from your website. Agent Analytics identifies and classifies AI bots by purpose: AI citation, AI indexing, AI training, and AI agent visits. Profound also operates its own bots.

Learn more: Crawler verification, Profound bots

Bot Visits

A view in Pages and Agent Analytics that shows what AI bots see and can reach on your site: which crawlers visit a page, what content is hidden from them, and a robots.txt audit that lists the AI crawlers your site disallows. See also Bot vs. Human Readable Content.

Learn more: 📄 About Pages

Bot vs. Human Readable Content

A Pages feature that compares what a person sees on a page with what an AI bot can access. Content rendered with client-side JavaScript is often invisible to bots, so Pages flags hidden text blocks and headings and recommends how to expose them.

Learn more: 📄 About Pages

Brand

The entity whose presence in AI answers you track. In Profound data, a brand is an asset. Your own brand is an owned asset, and competitors are the other assets in your category.

Brand Context

The tab in Context Manager that holds your knowledge records and identifies knowledge gaps.

Learn more: 📄 About Context Manager

Brand Kit

A brand identity profile that defines how Profound should write on your behalf: brand information, writing style, and a writing sample. Profound generates a Brand Kit from your website URL, and you can edit it at any time. Where a Knowledge Base defines what to say, a Brand Kit defines how to say it. Part of Context Manager.

Learn more: 📄 Knowledge Bases and Brand Kits

Bulk Analysis

A Prompt Volumes feature that compares several keywords at once and ranks them by prompt volume, so you can prioritize what to track.

Learn more: 📄 About Prompt Volumes

Bulk upload

Adding many prompts at once by uploading a CSV in the Prompt Designer.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

C

Call API

A node for Agents that sends an HTTP request to any external API and returns the response for later nodes to use.

Learn more: 📄 Call API

Category

The workspace that holds one brand and its competitive set. A category contains assets, topics, prompts, tags, regions, Personas, and platforms.

Citation

A reference or link to a specific web page, article, or resource inside an answer engine response. Profound records which domains and pages are cited, how often, and for which prompts, and classifies each source into a citation category.

Learn more: 📄 About Answer Engine Insights

Citation Categories

Classification of the sources answer engines cite.

Learn more: 📄 Answer Engine Insights settings

Citation Coverage

A metric in Answer Engine Insights. Where Citation Share measures the proportion of all citations that point to a domain, Citation Coverage measures how widely that domain is cited across responses. For example, mcdonalds.com is cited in 30 of 100 responses, so its Citation Coverage is 30%, even if it accounts for a smaller share of all citations.

Learn more: 📄 Interpret Answer Engine Insights v2

Citation Decay

A table in the Citations tab of Answer Engine Insights that shows how long sources keep getting cited after they first appear.

Learn more: 📄 Interpret Answer Engine Insights v2

Citation Domains

A data node for Agents that returns the top cited domains for a set of prompts, topics, or the whole category.

Learn more: 📄 Citation Domains Node

Citation Pages

A data node for Agents that returns the most cited pages for a set of prompts, topics, or the whole category.

Learn more: 📄 Citation Pages

Citation Rank

The rank of a domain or page when cited sources are sorted by Citation Share. A lower rank means the source is cited more often than its peers. For example, mcdonalds.com has the third-highest Citation Share among all cited domains. Its Citation Rank is 3.

Learn more: 📄 Interpret Answer Engine Insights v2

Citation Share

The percentage of all citations that point to a given domain, page, or citation category. For example, if your owned domains receive 100 citations out of 1,000 total, your Citation Share is 10%.

Learn more: 📄 Interpret Answer Engine Insights v2

Citation Share (Agent node)

A data node for Agents that returns Citation Share values for use inside an Agent.

Learn more: 📄 Citation Share Node

Claim

A statement an answer engine makes about your brand. FactCheck extracts claims, checks them against your Knowledge Base, and classifies each as accurate, inaccurate, or not relevant. Subjective statements are routed to Sentiment instead.

Learn more: 📄 About FactCheck

Client workspace

A long-running brand workspace in Agency Mode for an agency's active clients. Client workspaces last for the duration of the agency's contract and are typically larger than pitch workspaces, with more prompts, platforms, regions, and competitors tracked.

Learn more: 📄 Agency Mode overview

Command Center

A Platform Management view that shows your team's Profound adoption, hours saved with Agents, and peer benchmarks.

Learn more: 📄 About Command Center

Competitor

A brand you monitor alongside your own. Profound tracks competitors' presence in AI responses so you can compare Visibility Score, Share of Voice, Citation Share, and Sentiment.

Learn more: 📄 Answer Engine Insights settings

Conditional

Branching logic in an Agent. A conditional routes the workflow down different paths based on the value of a variable, for example publishing content only when a quality check passes.

Learn more: 📄 Add conditionals to Agents

Connector

A connection between Profound and a tool in your marketing stack, such as a CMS, analytics platform, or messaging app. Connectors power the integration nodes in Agents and the sources that Context Manager learns from.

Learn more: 📄 About integrations and connectors

Context Manager

The one place for everything Profound knows about your brand: positioning, audience, strategy, and how you like to work. It stores that context as knowledge records, keeps Personal Context, and houses Knowledge Bases and Brand Kits. AI Marketer, Agents, and Projects all draw on it.

Learn more: 📄 About Context Manager

Create Content Brief

A content creation node for Agents that drafts a content brief, typically from AEO data or research produced earlier in the workflow.

Learn more: 📄 Create Content Brief

Credits

The unit of pricing for Agents. Credits are consumed when an Agent runs, whether stand-alone, on a schedule, from Sheets, from AI Marketer, or through Profound MCP.

Learn more: 📄 Pricing: Agents credits

Custom Dashboards

See Dashboards.

Learn more: 📄 About Dashboards

Custom role

A role with a permission set you define, assigned to team members in place of the built-in roles.

Learn more: Custom roles

D

Dashboards

Configurable views of your Profound data. Pick charts and tables for metrics such as Visibility Score, Share of Voice, and Citation Share, apply filters, arrange the layout, and share the dashboard with your organization or with a link.

Learn more: 📄 About Dashboards

Domain

The website behind a citation, such as example.com, as opposed to the specific page cited. Profound ranks domains in Top Citation Domains and assigns each to a citation category.

Learn more: 📄 Interpret Answer Engine Insights v2

Domain Segments

Groupings of website data in Agent Analytics by sub-brand, product line, or region. A segment can split one domain into slices or combine several domains into one view, so each team sees only its part of the site while leadership sees the brand-wide roll-up.

Learn more: About Agent Analytics

E

Earned Media

The citation category for sites whose primary purpose is publishing content: news outlets, magazines, trade publications, editorial review sites, affiliate and comparison sites, and personal blogs. It excludes corporate blogs, newsrooms, and lead-generation sites.

Learn more: 📄 Interpret Answer Engine Insights v2

Entity Parser

The component that extracts entities (companies, products, people, product features, or publication sources) from answer engine responses. Your Profound team configures it during onboarding.

Learn more: 📄 Answer Engine Insights settings

Execution

One run of a prompt against one platform.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

F

FactCheck

Profound's accuracy layer, part of Answer Engine Insights. FactCheck extracts the claims answer engines make about your brand, checks each against your Knowledge Base, clusters them by theme, and traces inaccurate claims back to the citation URLs driving them.

Learn more: 📄 About FactCheck

G

Generate Article

A content creation node for Agents that writes a full article from a brief, research, or instructions, optionally grounded in a Knowledge Base and styled with a Brand Kit.

Learn more: 📄 Generate Article

Get Sitemap

A node for Agents that fetches a website's sitemap so you can iterate over its URLs. See also Profound Sheets Sitemap Importer.

Learn more: 📄 Get Sitemap

Google Ads integration

A set of integration nodes that pull Google Ads data into Agents.

Learn more: Google Ads integration and nodes

H

Half-life

In Citation Decay, the number of days for a source's citations to fall to half of their peak and stay there. A short half-life means the page or domain lost ground quickly and is a candidate for a content refresh. Compare Rise.

Learn more: 📄 Interpret Answer Engine Insights v2

Human Review

A node for Agents that pauses the workflow until a person reviews and approves the content before later nodes run.

Learn more: 📄 Human Review

I

Indexing

In Pages, submitting a page to search engines so they pick up new or updated content sooner. Profound uses the IndexNow protocol, which requests priority indexing but doesn't guarantee it. In Agent Analytics, AI indexing is one of the bot traffic types.

Learn more: 📄 About Pages

Input

Information you provide each time you start an Agent: text, Profound data, files, or dropdown selections. In Sheets, each row supplies the inputs for one Agent run.

Learn more: 📄 About Agents

Intent

In Prompt Volumes, the reason behind a user's prompt: informational, commercial, generative, or conversational.

Learn more: 📄 About Prompt Volumes

Iteration

A loop in an Agent. An iteration applies the same sequence of nodes to every item in a list, for example extracting pricing from each competitor site in turn.

Learn more: 📄 Add iterations to Agents

K

Keyword list

A named collection of related keywords in Prompt Volumes for tracking a topic cluster over time.

Learn more: 📄 Keyword searches and lists

Knowledge Base

A repository of documents, web pages, and other source material that Profound treats as the source of truth about your brand. Context Manager distills Knowledge Bases into knowledge records, FactCheck verifies claims against them, and a Knowledge Base node in Agents runs a semantic search over them so generated content rests on verified material.

Learn more: 📄 Knowledge Bases and Brand Kits

Knowledge record

A document in Context Manager that Profound generates and maintains about one part of your business: company, audience, competitors, offerings, strategy, or execution.

Learn more: 📄 About Context Manager

M

Mention

A reference to a brand within an answer engine response. One response can mention the same brand several times.

Learn more: 📄 Answer Engine Insights settings

Model

See platform.

N

Name Matching

The Answer Engine Insights setting that groups the different names answer engines use for a brand, such as "Profound" and "Try Profound," under one asset.

Learn more: 📄 Answer Engine Insights settings

Network benchmarking

A Pages feature that scores a page's citations as a percentile against roughly 3 million pages tracked across the Profound network, from Poor to Great. Benchmark against all sites or a peer group. Requires Agent Analytics.

Learn more: 📄 About Pages

Node

One step in an Agent workflow. Each node performs a specific task: prompting an AI model, fetching a page, querying Profound data, creating content, and so on.

Learn more: 📄 About Agents, Agent nodes

O

Organization

Your Profound account. An organization holds one or more categories, its team members and their roles, credits, and Activity Logs. Open organization settings by selecting your organization name at the top left of the platform.

P

Page

A specific URL cited by an answer engine, as distinct from its domain.

Learn more: 📄 About Pages

Page Health

A Pages feature that reports whether a page loads, renders, and performs well enough for users, crawlers, and answer engines. It draws on Google Lighthouse and PageSpeed Insights and covers core web performance metrics such as Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift.

Learn more: 📄 About Pages

Pages

The Profound product that shows how each of your web pages performs in AI search. Pages combines Citation Share and Citation Rank from Answer Engine Insights with bot visits and AI referrals from Agent Analytics, plus content scores, Page Health, Bot vs. Human Readable Content, Indexing, and network benchmarking, in one table.

Learn more: 📄 About Pages

Perplexity Search

A node for Agents that runs a live web search through Perplexity and returns the results for later nodes.

Learn more: 📄 Perplexity Search

Persona

An audience profile that Profound adopts when it runs a prompt, such as "small business owner" or "enterprise IT buyer."

Learn more: 📄 Personas in Answer Engine Insights

Personal Context

The part of Context Manager that keeps memories about how you work. Profound uses it to personalize your chats without mixing your preferences into the shared Brand Context.

Learn more: 📄 About Context Manager

Pitch workspace

A short-term brand workspace in Agency Mode, used to assess a prospect's AI search visibility or prepare a pitch. Pitch workspaces expire after a defined period, typically 30 days.

Learn more: 📄 Agency Mode overview

Platform

An answer engine that Profound tracks, such as ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews. Also called a model.

Position

Where your brand ranks relative to competitors. Position aggregates performance indicators such as Share of Voice into a ranked score; a lower value means a higher rank. See also Average Position.

Learn more: 📄 About Answer Engine Insights

Product tile

The card-style component that displays one product when an answer engine enters Shopping mode. A tile carries an image, price, merchant links, and buy buttons, and can expand to show sections such as "What to know."

Learn more: 📄 About Shopping

Profound Documents

A built-in collaborative editor for storing and refining content inside Profound. Documents support rich text, real-time co-editing, and comments. Also known as Profound Docs.

Learn more: 📄 Profound Documents

Profound MCP

Profound's hosted Model Context Protocol server, which lets AI tools such as ChatGPT, Claude, or Cursor access Profound data.

Learn more: Profound MCP overview

Profound Sheets Sitemap Importer

A Profound bot that fetches a website's sitemap.xml and robots.txt so you can import the sitemap URLs into a Sheet.

Learn more: Profound Sheets Sitemap Importer

ProfoundBot

A Profound bot that fetches a single public web page on demand, so an Agent or Sheet can read its content as Markdown or HTML.

Learn more: ProfoundBot

Project

A unit of work in Projects. Each Project has a report that consists of a summary, the data behind it, and a task list.

Learn more: 📄 About Projects

Projects

A shared workspace where your team acts on high-leverage AEO opportunities. Each week AI Marketer scans your data and suggest new Projects; you can also create Custom Projects. Team members refine task plans in a chat and launch Agents to do the work.

Learn more: 📄 About Projects

Prompt

A query that Profound sends to answer engines on your behalf, such as "What is the best tool for answer engine analysis?" Prompts run once a day on each configured platform, and their responses form the dataset behind Answer Engine Insights. Prompts belong to a topic, can carry tags, regions, and Personas, and are managed in the Prompt Designer.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

Prompt Designer

The interface for creating, editing, tagging, and organizing prompts and topics. Open it from Answer Engine Insights > Prompts > Modify Prompts. Add prompts by bulk upload, with the Prompt Generator, or manually. Requires the Admin role.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

Prompt Generator

A tool in the Prompt Designer that generates collections of prompts for your existing topics. You choose the topics, regions, languages, and platforms, and can add extra instructions.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

Prompt LLM

The core node for Agents: it sends a prompt you write to an AI model and returns the response. Most content workflows chain several Prompt LLM nodes.

Learn more: 📄 Prompt LLM

Prompt Research Reports

Reports in Prompt Volumes that compare what real users ask answer engines with what you track in Answer Engine Insights, to surface gaps in your prompt coverage.

Learn more: 📄 About Prompt Volumes

Prompt type

See Analysis type.

Prompt Volume

The projected demand for a prompt or topic, drawn from the Prompt Volumes dataset.

Learn more: 📄 About Prompt Volumes

Prompt Volumes

Profound's dataset of real prompts that users submit to answer engines. Data comes from ChatGPT, Gemini, Claude, and Perplexity and is anonymized and aggregated.

Learn more: 📄 About Prompt Volumes

Q

Query fanout

A search query an answer engine generates behind the scenes while answering a prompt.

Learn more: 📄 Interpret Answer Engine Insights v2

Query Fanout Estimator

A content optimization node and template for Agents that estimates how a topic expands into related query fanouts, so content can cover them.

Learn more: 📄 Query Fanout Estimator

Query fanouts

A view in the Prompts tab of Answer Engine Insights that lists the queries answer engines generate from each prompt you track.

Learn more: 📄 Interpret Answer Engine Insights v2

R

Region

The country a prompt is scoped to when Profound runs it.

Learn more: 📄 Interpret Answer Engine Insights v2

Research Snippets Generator

A research node for Agents that produces short research snippets on a topic for use in briefs or articles.

Learn more: 📄 Research Snippets Generator

Response

The answer an answer engine returns for one execution of a prompt. Profound analyzes each response for brand mentions, citations, sentiment, and claims.

Learn more: 📄 About Answer Engine Insights

Rise

In Citation Decay, the number of days from a source's first citation to its peak citation count. The summary shows the Average Rise across all sources. Compare Half-life.

Learn more: 📄 Interpret Answer Engine Insights v2

Role

The permission level of a team member in your organization, such as Admin or Member. Roles control who can modify prompts, manage settings, and see usage. You can also define a custom role.

Learn more: Roles and permissions

S

Saved Views

A stored combination of date range, comparison period, and filters in Answer Engine Insights or Pages.

Learn more: 📄 Interpret Answer Engine Insights v2

Sentiment

The part of Answer Engine Insights that tracks the tone and content of how answer engines describe your brand. Sentiment extracts claims from responses, clusters them into themes and attributes with positive or negative polarity, shows the exact text behind each signal, and attributes signals to the citations driving them.

Learn more: 📄 About Sentiment

Sentiment Score

The share of positive sentiment for a brand, averaged across tracked platforms. Claims are weighted by mention frequency, so a theme that appears more frequently carries more weight. For example, 75 positive and 25 negative mentions give a Sentiment Score of 75%.

Learn more: About Sentiment

Sentiment Score (node)

A data node for Agents that returns Sentiment Score values for use inside a workflow.

Learn more: 📄 Sentiment Score Node

Share of Voice

How often your brand is mentioned compared with all brands. Share of Voice divides the number of responses that mention your brand by the total number of brand mentions across all responses. For example, 20 mentions out of 100 total brand mentions gives a Share of Voice of 20%. Compare Visibility Score.

Learn more: 📄 About Answer Engine Insights

Share of Voice Rank

Your brand's rank by Share of Voice relative to competitors for a prompt or topic. Shown in the rank list beside the Share of Voice chart and as a column in the Tracked prompts table.

Learn more: 📄 Interpret Answer Engine Insights v2

Sheets

The Profound product for running Agents at scale. A Sheet is a spreadsheet where each row is an input (a page, topic, keyword, or prompt) and each column is a data field, an Agent step, or an output. Rows run in parallel, and outputs write back into the table.

Learn more: 📄 Getting started with Sheets

Sheets Templates

Ready-made Sheet starting points for common workflows, such as Article Translator, Content Refresher, FAQ Generator, and Internal Link Suggestions. Each comes pre-loaded with the right Agent, columns, and sample data.

Learn more: 📄 Getting started with Sheets

Shopping

The Profound product that shows how your products appear inside AI shopping experiences.

Learn more: 📄 About Shopping

Shopping mode

The state an AI chat enters when a prompt signals purchase intent. Instead of a text answer, the answer engine returns a carousel of product tiles.

Learn more: 📄 About Shopping

Shopping Mode Rate

The percentage of your tracked prompts that trigger Shopping mode rather than a standard text answer.

Learn more: 📄 About Shopping

Shopping Visibility Score

How consistently your brand and products appear across Shopping mode responses. A score of 100% means your brand appears every time the answer engine enters shopping mode for that prompt set. Review it by topic, because scores can swing between topics for the same brand.

Learn more: 📄 About Shopping

Strongholds

The Topic Prioritization group for topics with high Visibility Score and high Citation Share.

Learn more: 📄 Interpret Answer Engine Insights v2

T

Tag

A free-form label you apply to a prompt as a second layer of organization beyond topics.

Learn more: 📄 Create, manage, and tag prompts in Prompt Designer

Template

A pre-built Agent or Sheet for a common use case, such as AEO Content Refresh or FAQ Generator.

Learn more: 📄 About Agents

Theme

A neutral, high-level topic area that answer engines associate with a brand, such as Customer Support or Pricing. In Sentiment, themes group attributes with positive or negative polarity; in FactCheck, themes cluster similar claims.

Learn more: 📄 About Sentiment, 📄 About FactCheck

Top Citation Domains

A ranked list of the domains most frequently cited in AI responses.

Learn more: 📄 Interpret Answer Engine Insights v2

Top Citation Pages

A ranked list of the pages most frequently cited in AI responses. Several pages from the same domain can appear.

Learn more: 📄 Interpret Answer Engine Insights v2

Topic

A group of related prompts organized around a common theme, product, or business objective, such as "Pricing" or "Integrations." Topics structure your prompt set and are the main way to compare performance across areas of your business. Create topics in the Prompt Designer.

Learn more: 📄 How to create topics and prompts to track in Profound

V

Variable

A piece of data that flows in or out of an Agent node. Variables pass between steps and can be reused anywhere later in the workflow.

Learn more: 📄 About Agents

Visibility

Whether your brand appears in an answer engine response. Measured by Answer Engine Insights. Related metrics: Visibility Score, Share of Voice, Average Position.

Learn more: 📄 Interpret Answer Engine Insights v2

Visibility Rank

Your brand's rank by Visibility Score relative to competitors for a prompt or topic. Compare Share of Voice Rank.

Learn more: 📄 Interpret Answer Engine Insights v2

Visibility Score

The percentage of responses that mention your brand, out of all responses that mention at least one brand. For example, appearing in 5 out of 10 responses gives a Visibility Score of 50%. It's the headline metric in Answer Engine Insights. Compare Share of Voice, which counts mentions rather than responses.

Learn more: 📄 About Answer Engine Insights

Visibility Score (node)

A data node for Agents that returns Visibility Score values for a brand, topic, or prompt set for use inside an Agent workflow.

Learn more: 📄 Visibility Score

W

Watchlist

The view of the All Citations table in Answer Engine Insights that monitors a custom set of pages you define, rather than the most cited pages overall.

Learn more: 📄 Interpret Answer Engine Insights v2

Web Page Scrape

A node for Agents that fetches the content of a web page so later Agent steps can analyze or rewrite it. Uses ProfoundBot.

Learn more: 📄 Web Page Scrape

Whitelist

A mode in Configure Competitors that shows only the brands on your list and excludes any response that mentions none of them. Compare Blacklist.

Learn more: 📄 Answer Engine Insights settings

Workspace

An isolated brand environment in Agency Mode with its own prompts, competitors, tracked platforms, and configuration.

Learn more: 📄 Agency Mode overview

Y

YouTube Title & Description

A node for Agents that fetches the title and description of a YouTube video for use in a content workflow.

Learn more: 📄 YouTube Title & Description

YouTube Video Transcript

A node for Agents that fetches a YouTube video's transcript so later nodes can turn it into written content.

Learn more: 📄 YouTube Video Transcript