Knowledge Bases Overview

Last updated: March 9, 2026

A Knowledge Base is a centralized repository of brand materials that Agents can access when performing AEO actions. Knowledge Bases ensure that Agents operate with accurate, up-to-date information about your products, services, and messaging.

You can upload internal documentation, published webpages, sitemaps, and other source materials as a Knowledge Base. Agents can then reference this content to:

  • Maintain brand voice and tone

  • Verify product details and specifications

  • Check messaging consistency

  • Enforce compliance requirements

  • Reduce the risk of misinformation

Knowledge Bases are available to Enterprise customers within the Profound platform. Other customers can request a demo to learn more.


Information Management

Knowledge Bases use a folder structure similar to a standard file system.

You can create folders and subfolders to organize content by category, team, product line, or any structure that aligns with your internal information infrastructure. Files are stored within these organized folders, allowing you to maintain a clear hierarchy and manage materials at scale.

This structure makes it easier to group related documentation and control which materials Agents should reference.

Adding Knowledge

There are multiple ways to create and store knowledge within your Knowledge Base:

  • Scrape URLs – Extract content from specific web pages and store it as indexed knowledge.

  • Upload files – Add documents directly from your device (e.g., PDFs, docs, internal materials).

  • Crawl websites – Ingest an entire site using a sitemap to create a comprehensive indexed record.

  • Paste text – Manually add structured or unstructured text directly into a file.

All uploaded or created content is indexed and becomes searchable within your Knowledge Base.


Search Your Knowledge Base 

Knowledge Base search uses string-based matching to retrieve relevant content. The system scans indexed files for matching text and returns the most relevant results.

Search is a powerful component of agent workflows because it enables actions such as:

  • Retrieval of brand-approved messaging

  • Verification of product details and specifications

  • Selection of relevant source documents before content generation

  • Context injection into downstream LLM prompts

Search results can be passed to subsequent nodes, allowing Agents to ground outputs in stored knowledge before generating or publishing content.


Using Knowledge Bases in Agent Workflows

Knowledge Bases can be accessed through nodes within your Agents. There are several node types specific to knowledge access and creation, and can address different agent automation use cases. 

Prompt LLM Node (with Knowledge Base Enabled)

When Knowledge Base access is enabled within a Prompt LLM node, the model references only Knowledge Base content to generate its output. This helps ensure responses are grounded in verified brand materials.

Search Knowledge Base Node

Use this node to search across your Knowledge Base when you are unsure which documents are most relevant. Results are ranked by relevance and can be passed into downstream nodes.

Get Knowledge Base File Node

Retrieve a specific file from your Knowledge Base when you know exactly which resource is required, such as a style guide or product specification document.

Upload to Knowledge Base Node

Agents can upload newly generated documents directly into your Knowledge Base. This allows research reports, competitive analyses, or other valuable outputs to be stored and reused in future workflows.