People Also Ask Questions

The People Also Ask Questions node retrieves Google “People Also Ask” (PAA) questions related to a search query. Use this step to gather user-intent signals, uncover related questions, and understand how audiences search around a topic or brand.

This node is valuable for Agents involving content strategy, SEO research, competitive analysis, and generating prompt inputs for downstream LLM steps.

When to use this node

Use People Also Ask Questions for tasks such as:

• Identifying common questions users ask about a product, brand, or topic

• Expanding research inputs for SEO or AEO Agents

• Generating question sets to feed into LLM analysis or summarization

• Discovering related informational intents for content planning

Node configuration

Selecting the People Also Ask Questions node opens its configuration panel on the right side of the Agent Builder.

Query

Enter the search query you want to retrieve People Also Ask questions for.

You can:

• Type a static query directly

• Insert variables from earlier Agent steps by typing /

Examples:

• “What is AI visibility?”

• “{{brand_name}} pricing”

• “Best CRM tools for enterprises”

Output Label

Provide a descriptive label for the output of this step. The label becomes a variable that downstream steps can reference.

Examples:

• paa_questions

• related_questions

• user_intent_questions

Output

This node returns a list of People Also Ask questions related to the provided query. The output is formatted as text and can be consumed by:

• Prompt LLM steps (for clustering, summarizing, rewriting, or categorizing questions)

• Research Agents that require question expansion

• Competitive or content analysis Agents

Example usage

1. Generate content ideas

1. Add a People Also Ask Questions step with a query like:
   “Generative AI for marketing”

2. Add a Prompt LLM step to cluster the questions:

Group the following questions into thematic categories and provide a short summary for each group:

{{paa_questions.output}}

2. Expand a topic dynamically using Agent inputs

1. Add an Agent input called topic.

2. Use People Also Ask Questions with the query:
   “{{topic}}”

3. Pass the results into another node to extract themes or generate content outlines.

Best practices

• Use specific queries to retrieve more targeted PAA questions.

• Combine this step with LLM nodes to analyze, categorize, or summarize questions.

• Use descriptive output labels to keep Agents organized as complexity grows.

Troubleshooting

I’m receiving few or no questions

Try broadening the query, removing brand-specific terms, or using a more general topic.

Variables do not resolve in the query field

Insert Agent variables by typing / and selecting from the list.

Output seems repetitive

Google PAA is dynamic; refine the query or process the output through an LLM to deduplicate or cluster results.