Create and Manage Audience Segments

Audience Segments are user group personas that allow Profound to create and optimize content aligned with those specific groups. They also allow you to define and manage multiple segments within the same Profound account.

Create an Audience Segment 

You can access Audience Segments from the Brand Hub in the left navigation bar. To create an Audience Segment, Toggle from “Brand Kits” to “Audience Segments” and click “+ Create new Audience Segment.”

This opens a prompt to input the name of the Audience Segment and a written description of that user group. 

Edit an Audience Segment

You can select any Audience Segment from the Brand Hub to make edits.

All information can be updated by modifying the text fields in the “Edit Audience Segment” menu. Click “Save” at the bottom of the menu to store your changes.

Using a Brand Kit in Content Generation

You can access your Audience Segments from the Content Configurations when creating or optimizing content.