Create and Manage Brand Kits

Brand Kits are brand personas that allow Profound to create and optimize content aligned with a specific brand’s identity. They also allow you to define and manage multiple brands within the same Profound account.

Create a Brand Kit

You can access Brand Kits from the Brand Hub in the left navigation bar. To create a Brand Kit, click “+ Create new Brand Kit.”

This opens a prompt to input the URL of the brand’s landing page. Profound will analyze the domain and automatically generate a brand identity broken down into two main categories: Brand Information and Writing Style. It will also extract a writing sample and generate a description of its style.

Brand Information

Brand Information provides a high-level overview of the brand and includes:

• About the Brand - This describes the brand’s mission, values, and unique character.

• Ideal Customer Profile - Summary of key characteristics of target customers.

• Competitors - A list of the brand’s main competitors.

• Brand Point of View - The brand’s unique perspective and stance.

Brand Writing Style

Brand Writing Style provides an overview of how the brand communicates. It includes:

• Author Persona - The character the brand writes as.

• Tone of Voice - A summary of the brand tone.

• Writing Rules - Specific writing rules the brand follows. 

Brand Writing Sample

A Brand Writing Sample is extracted from the brand’s website and analyzed to help define the writing style.

Edit a Brand Kit

You can select any Brand Kit from the Brand Hub to make edits.

All generated information can be updated by modifying the text fields in the “Edit Brand Kit” menu. Click “Save” at the bottom of the menu to store your changes.

Using a Brand Kit in Content Generation

You can access your Brand Kits from the Content Configurations when creating or optimizing content.