Brand Hub Overview

Last updated: November 21, 2025

You can create targeted content for multiple brands and segmented audience groups using the Brand Hub. Profound allows you to partition brands and audiences, enabling you to create and optimize content that aligns with each brand’s or audience’s unique identity.

Brand Kits

Brand Kits let you define the identity of each brand so you can create and optimize content that reflects that brand.

You can adjust tone of voice, point of view, competitors, and other brand attributes, ensuring that any Profound generated content maps to the brand’s identity.

Agencies, for example, often need to manage content for multiple brands at once. Brand Hub enables them to partition company brands and create content specific to each of the brands they support.

Audience Segments

Audience Segments allow you to define identities for specific audience groups and create or optimize content tailored to each group.

You can describe the user group so that Profound generated content will best align with that user group.