About Profound's AI Marketer (Aim)

What is Profound's AI Marketer

AI Marketer, also known as Aim, is your AI marketing teammate in Profound. It works across your AI search data, helps your team analyze it, identifies opportunities, and acts on recommendations you approve. It also collects and uses the business context you add to Profound.

AI Marketer powers Projects, and every chat surface across the platform, including Profound Docs, Sheets, and Slack. Whenever you chat with Profound, you're talking to your AI Marketer.

What AI Marketer can do

AI Marketer handles analysis, execution, and everything between: it proactively scans your data in the background, chats with you wherever you work, and puts Agents to work on the actions you approve.

Answer questions about your data

Start a conversation in the AI Marketer chat, inside a Profound Doc or a Sheet, or in Slack. Ask why a metric moved and what changed, for example:

• "Why did our visibility on ChatGPT drop last week?"

• "Which competitor is outperforming us on the pricing topic, and why?"

• "What's driving negative sentiment for our brand this month?"

Then watch AI Marketer scan for peaks and valleys across Visibility, Citation Share, Sentiment, and Prompt Volumes data, and explain the drivers.

Beyond questions, ask AI Marketer to build charts, tables, and dashboards, or to edit Agent outputs in Profound Docs without leaving the conversation.

Turn your goals into Projects

Describe an outcome you want in natural language, such as tracking a citation share drop against a specific competitor, and AI Marketer converts it into a data-driven Project. Brainstorm with AI Marketer in chat to narrow a broad goal into a tailored plan through a short Q&A. AI Marketer can also create a Project directly from a Slack thread, with the conversation's context already attached.

Surface opportunities and act on them

Review the Projects AI Marketer suggests, talk through the plan, adjust it, and deploy. AI Marketer uses Agents to do the work, such as refreshing a declining page, drafting a head-to-head comparison article, or writing outreach to a top-cited publication.

AI Marketer's context

AI Marketer is grounded in your organization's context. This grounding is what separates its recommendations from generic AI output: the more Profound knows about your business, the more relevant and accurate AI Marketer's Projects, plans, and content become.

The more knowledge, the better the results

A well-stocked Knowledge Base lets AI Marketer connect changes in your data to what's true about your business and recommend actions that fit your strategy.

Essentials to upload to your Knowledge Base:

• Brand and positioning documents: messaging guides, tone of voice, style guides, and personas, so content sounds like you.

• Product documentation: fact sheets, support docs, and help articles. These also serve as the source of truth for FactCheck accuracy analysis.

• Strategy and planning materials: content calendars, campaign briefs, and target audience research, so AI Marketer prioritizes work that matches your goals.

• Anything you'd hand a new marketing hire: if a teammate would need it for context, AI Marketer does too.

Uploads inform Project generation and AI Marketer's recommendations as soon as they're processed. You can add documents in the platform or push them directly from your LLM tool through the Profound MCP connector.

Tips for working with AI Marketer

Keep your Knowledge Base current

Outdated documents produce outdated recommendations. Set up auto-sync for your Knowledge Base documents so that changes to your positioning, pricing, or product facts flow in automatically.

Start with a conversation

The fastest way to see AI Marketer at work is to chat with it. If you're not sure what to build or what it can do, go into the platform and ask it.

Bring AI Marketer into Slack

Once you connect your Slack workspace to Profound, you can ask AI Marketer questions, follow its work in real time, and turn a team discussion into a Project without leaving the thread.