Content Overview

Last updated: November 14, 2025

Profound’s Content tools enable you to create and optimize content that improves your brand’s presence across answer engine conversations.

Content creation and optimization is an important part of the Profound Value Loop. Improving content is an effective way to take action on insights surfaced through Answer Engine Insights or Prompt Volumes.

Content Types

Profound’s Content section focuses on content owned by your brand. It helps you create or optimize content hosted on your brand’s domains. Content tools support multiple content formats, including blog posts and listicles.

Content types are expanding! Keep an eye on the product blog for updates to Profound Content tools.

Create Content

You can use the Content tools to create content from scratch. Profound analyzes your brand’s current answer engine presence to generate content that can improve visibility and performance. You can generate content, revise drafts, and export a final version for publishing on your site.

See this article for instructions on creating new content.

Optimize Content

You can also use the Content tools to improve existing content. Provide the URL of the content you’d like to optimize, and Profound will analyze it against your brand’s answer engine performance data. Based on this analysis, Profound will recommend specific improvements to enhance your visibility across answer engines.

See this article for instructions on optimizing existing content.