Getting Started on Profound

Step 1: Get oriented — understand the platform (~30 mins)

Watch in order:

• Platform walkthrough (3:30) — see how Profound works end-to-end

• Choose & upload prompts (6:00) — the foundation of everything you'll measure and optimize. Make sure to review your prompts before you start.

• Or join our Weekly Platform Webinars (Mon & Wed, 1pm ET) — Sign up here

Scaling Profound across teams:

• Creating owned content in Profound (6:30) — Content team

• Finding earned media opportunities (3:30) — Affiliates / PR team

• Identifying social content opportunities (3:45) — Social team

• What do I do next? (2:45) — how to keep momentum after day one

Step 2: Take action — your 30-day sprint to win answer engines (~45 mins)

• Download: Your 30-day sprint guide (PDF)

  • Refresh existing content first — use the "AEO Content Refresh" agent on pages that are close to ranking

  • Find content gaps in the Prompts tab, then create net-new content with "Content Brief Creation" agent

  • Identify earned media and social/Reddit opportunities to amplify beyond owned content

• Measure impact using Agent Analytics and Watched Pages

• Add our Brand Kit and Knowledge Base — better inputs = better agent output quality

Step 3: Scale — build more agents do the heavy lifting (~30 mins)

• Agents 101 — learn how to run your first agent from Profound University

• Download: Agent use cases & best practices (PDF) — see what's possible and how to get the most out of each agent

Playbooks and Resources

• Retail Playbook: How to Drive Real Value with Profound

• How to Control Your Brand Narrative During a Rebrand

• How to Monitor and Influence AI Sentiment About Your Brand

• How to Maximize AI Visibility for a New Product or Campaign Launch