About Google Ads integration

Last updated: June 9, 2026

The Google Ads integration connects your Google paid search account directly to Profound. The Agent nodes (Search Terms, Keywords, Ads, Landing Pages, and List Campaigns) pull live Google Ads data into any Agent workflow.

Why Google Ads integration exists

Before Google Ads integration, paid search teams had no way to get Google Ads data into the same workflow as Profound's AI visibility insights without exporting CSVs and rebuilding reports manually. The Google Ads integration fixes this: connect your account once and pull campaigns, search terms, keywords, or ad creatives directly into Agent builder, and combine them with Profound's visibility data for powerful cross-channel research.

Google Ads Agent nodes

  • 📄 List Campaigns — pulls active Search campaigns from your Google Ads account. 

  • 📄 Search Terms — returns the actual queries users typed that triggered your ads, with click-through rate (CTR), cost per click (CPC), conversion rate (CVR), cost per acquisition (CPA), and return on ad spend (ROAS).

  • 📄 Keywords — returns the keywords you're bidding on with quality score, post-click experience signals, and efficiency metrics.

  • 📄 Landing Pages — returns performance and page-experience data for the final URLs users land on after clicking your ads.

  • 📄 Ads — returns your Responsive Search Ad (RSA) creatives (headlines, descriptions, and final URLs) alongside performance metrics.

What you can build

Google Ads nodes are designed to be combined. Here are some examples of multi-node Agent structures to build or adapt using Agent Assistant.

Head to individual node description sections for more detailed use case examples.

Cross-channel visibility audit

Find queries you're paying for that you already win in AI answers, and identify topics with strong AI visibility where you're not yet bidding.

  • 📄 Keywords — pulls your active bid keywords for the last 30 days.

  • 📄 Visibility Score — returns visibility metrics for topics where your brand appears in AI answers .

  • Code node — custom logic to analyze both datasets and cross-reference paid keywords with AI visibility

  • 📄 Prompt LLM — generate the audit that includes data analysis and recommended actions, such as what to bid or not to bid on

  • Profound Docs node — saves the audit as a formatted document for stakeholders.

Weekly paid search digest

Build an agent that pulls the last seven days of performance, highlights movers, and posts a summary to Slack every Monday.

Negative keyword discovery

Scan last week's search terms across all campaigns, flag wasted spend, and get actionable recommendations.

  • 📄 List Campaigns — pulls active campaign IDs and names to scope the analysis.

  • 📄 Search Terms — returns search term data for your Google Ads account.

  • Code node — filters and trims the search term data to active campaigns.

  • 📄 Prompt LLM — flags terms with zero conversions and high cost, low CVR, or off-intent signals (informational queries, competitor brands). Returns a scannable Slack-ready report.

  • 📄 Slack integration — posts the negative keyword report to your team channel.

Paid landing page optimization audit

Identify which landing pages are getting the most Google Ads traffic, check their AI visibility, and surface a prioritized list for Profound optimization work.

  • 📄 Landing Pages — returns paid landing pages with spend, conversions, and page-experience metrics.

  • 📄 Visibility Score — returns AI visibility metrics for topics and pages where your brand appears in AI answers.

  • Code node — cross-references both datasets to flag pages with high paid spend but low AI visibility.

  • 📄 Prompt LLM — generates a prioritized list of pages to optimize in Profound, with a one-line reason for each.

  • 📄 Slack integration— posts the optimization priorities to your team channel.